*course admin的相片
【新南向】國立空中大學:創意與商學
由皇冠足球主頁管家發表於2018年 01月 19日(五.) 14:50
 

%E5%89%B5%E6%84%8F%E8%88%87%E5%95%86%E5%

?

?

  • 系列課程簡介

本系列課程以商管領域學習者為主要對象。在科技快速發展的時代,擁抱「創新」是職場人士必備的能力,也是成功的動力引擎。國立空中大學與交通大學、實踐大學合作,推出「創意與商學」系列課程,包含「創意行銷」、「Open Mind ! 跨域新媒介與創意公關」與「創意學經濟」的3門MOOCs課程。前兩門課程是從創意思維的觀點,剖析行銷、新媒介與公關的內容,深化學生在新媒介整合、廣告與公關等行銷溝通工具的應用技巧,提升職場競爭力。「創意學經濟」則是以創新的角度,介紹經濟學的核心觀念,提供學習者不同的商業解析新視野,激發創意思維。課程強調理論與實務並重,貼近學習者生活,以提升其學習動機。

?

語言: 中文

影片字幕: 繁體中文、簡體中文、英文、泰文

?

  • ?????????????????????????:

皇冠足球主页??????????????????????????????????????????????????????????? ?????????????????????????????? “?????????????????????????????” ?????????????????????????????????????? “??????????????” ??? ??????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????? ????????????????????????????????????????? ??????????????????????????????? “?????????????????????????????” ??? ????????????????????????????????????????????????????? MOOC 3 ??????? ??? “?????????????????????”

“Open Mind! ???????????????????????????????????????????????????????” ???

皇冠足球主页“?????????????????????”

?????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????

?

????? : ????????

???????? : ????????????????????????? ???????????????????????? ?????????? ???????

?

  • Introduction to Course Series

Creativity is the driver of success and a necessary ability at work. This course series is offered for students of business administration and is taught with interesting and practical “Creativity and Business Administration” characteristics. This course series is carried out with inter-university cooperation with Taiwan’s National Chiao Tung University and Shih Chien University. Course series include three MOOC courses of “Creative Marketing,” “Open Mind! Cross-disciplinary New Media and Creative Public Relations” and “Creative Essentials of Economics.”

皇冠足球主页The first two courses link to creative marketing thinking and the media’s PR operations, while the third one inspires creative thinking of students to enable learners to learn the crucial economic knowledge of business administration。 Courses focus on both theories and practices, and topics are close to students’ life to improve their learning motivation。

?

Language: Chinese

Video Subtitles: Traditional Chinese, Simplified Chinese, English, Thail

?

  • 課程內容

「創意與商學」系列課程,包含三階段課程:

「階段一: 創意行銷」針對初學者,介紹行銷的發展演進、近代行銷方式與創意的運用、強調科技與行銷結合,將設計思考的理念挹注課程。

「階段二: Open Mind ! 跨域新媒介與創意公關」: 結合文創界與公關界學者專家,以座談型式探討各種媒介素材整合的作法,以期開發創意公關能力

「階段三: 創意學經濟」: 包含重要經濟主題,奠定商業投資、創業與抉擇的正確邏輯,以獨創中西合璧的教學方式,引導學習者主動思考與創意啟發。

?

  • ??? ????????“?????????????????????????????” ?????????????????????????? ???

??????? 1 : “?????????????????????” ??????????????????? ???????????????????????????????????????? ????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????

??????? 2 : Open Mind! ???????????????????????????????????????????????????????”? ????????????????????????????????????????????????????????????????????????????? ???????????????????? ?????????????????????????????????? ??????????????? ????????????????????????????????????????????????????????????????

??????? 3 : ?????????????????????”? ?????????????????????????????????????? ??????????????????????????????????????? ????????????????????????????????????? ????????????????????????????????????????? ????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????????

?

  • Contents of Course Series

The Course Series includes three levels:?

Level 1: Creative Marketing: For the beginners: introduction of marketing development, methods, usage of creativity and combination of technology and marketing to infuse design thinking to course.

Level 2: Open Mind! Cross-Boundary New Media and Creative Public Relations:

Gather the professionals from creative art and PR industries to discuss cross-boundary new media and how to integrate it to inspire PR ability?

Level 3: Creative Essentials of Economics: Include crucial economic topics to build correct logic among business investment, start-up and decision. The teaching style combines Chinese and Western techniques to lead learners think by themselves and inspire their creativity。

?

  • 先修科目或先備能力:

本系列課程設計深入淺出,強調觀念的介紹與應用,理論與實務並重,無須背景知識,適合所有對行銷、公關、經濟有興趣的學習者修習。

歡迎來自泰國正大管理學院、易三倉大學等大專校院、與泰國臺灣商會聯合總會的學習者,以及泰國一般社會民眾,上網選課學習。

?

  • ?????????????????????? :

?????????????????????????????????

??????????????????????????????????????? ????????????????????????????????????????????????????????

?????????????????????????????

??????????????????????????????????????????????????

???????????????? ??????????????

?

  • Pre-requisite:

This course series is designed with both simple and in-depth concepts to focus on introduction and application based on both theories and practice. No background knowledge is required and courses are suitable for students who are interested in marketing, PR, and the economy.

?

  • 常見問題集

皇冠足球主页1.此系列學程有強制的學習順序嗎?

答:在此系列課程中,共包含三門創意相關課程。您可以依照個人興趣或工作場合之所需,選修適當的課程,無強制性的修課順序。

2. 我可以只修習其中一門課程嗎?

答:可以,請直接在上方課程清單直接點選有興趣的課程註冊。

3。 我修習完此系列課程,是否將獲得相關證書?

答:是。每門課程及格者,可獲得「修課通過證明」。每階段課程皆修畢並滿足「系列課程通過標準」者,可向皇冠足球主頁申請系列課程證書。

4. 請問多久可修畢此系列課程?

答:本系列課程第一次預計於2018年2月起陸續推出,您最快可於2018年8月修畢,再申請系列課程證書。

皇冠足球主页5. 我取得的系列課程證書是否可作為學分抵免之用?

答:本系列課程證書僅代表您完成此系列課程的學習通過證明,並不具任何學分效力性。是否可作為學分抵免之用,須洽詢各校相關單位。

?

  • ??????????????????????:

1. ?????????????????????????????????????????????????

???皇冠足球主页 : ??????????????????????????????? 3 ????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

2。 ????????????????????????????????????????????????????????

???: ??? ??????????????????????????????????????????????????????????????????????????????????

皇冠足球主页3。 ?????????????????????????????????????? ?????????????????????????????????????

??? : ??? ??????????????????????? ???????? “???????????????????” ?????????????????????????????????????????????????????????? “???????????????????????” ??????????????????????????????????????????? 皇冠足球主頁。

4。 ????????????????????????????????????????????????????????????????

??? : ?????????????????????????????????????????????????? 1 ??? ?????????????????????? ?.?. 2018 ?????????????????????????????????????????????????????????????????????????????????? ?.?. 2018

5。 ??????????????????????????????????????????????????????????????????????????????????????

???: ????????????????????????????????????????????????????????????????????????????????????????????????????????????? ???????????????????????????????? ????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????

?

  • FAQ
  1. Is there a compulsory sequence to taking these serial courses?

Answer: In this course series, there are three creativity related courses。 You can take them according to your personal interest or work requirements。 There is no compulsory sequence to take these serial courses。

  1. Can I take only one course?

Answer: Yes, please select the course you are interested in directly and register.

  1. After I complete these series courses, will I receive relevant certificates?

Answer: Yes, those who pass the course will receive the “Completion E-Certificate.” For those who complete all courses, they can apply for the Course Series Completion Certificate from 皇冠足球主頁 platform.

  1. How long does it take for me to complete these series courses?

Answer: These series courses will be launched for the first time in February and you can finish them in August, 2018 and then apply for the Course Series Completion Certificate.”

  1. Can I use the completion certificate to wave any credits?

Answer: The Course Series Completion Certificate does cannot be used to wave any credits. For more information, please contact the relevant unit of your university.